Bratz® Rhythm & Style is an action-adventure game that continues the Bratz franchise. Players control Cloe, Yasmin, Sasha, and Jade as they travel to six distinct cities, including London, Milan, and Tokyo, to build a fashion and dance career. The core gameplay involves customizing outfits, hairstyles, and makeup within the Bratz Fashion Studios. Players then compete in fashion shows, dance routines, and fitness challenges, aiming to out-style rivals like Burdine and the Tweevil Twins. The game supports both solo play and local multiplayer for up to four participants.

The Bratz® Rhythm & Style experience unfolds across an instantly recognizable 3D world. Players can design new styles, walk the runway in competitive events, and travel globally as part of a fashion tour. The game integrates music from the Bratz universe.